The Marketing Mistake That Makes Great Products Feel Invisible
Imagine walking into a crowded room and shouting the same message at everyone in it simultaneously. The college student scrolling his phone in the corner. The...
Category: Marketing Psychology
Why Smart Entrepreneurs Are Studying Casino Psychology
Casinos don’t make billions because they’re lucky. They make billions because they understand human behavior better than almost anyone else. That may sound like an exaggeration,...
Your Product Isn’t Failing Because It’s Bad. It’s Failing Because Not Enough People Have Experienced It Yet
Darnell owned a small hot sauce company in Austin, Texas. The sauce was incredible. Friends loved it. Family couldn’t stop talking about it. But the shelves...
People Don’t Want Discounts. They Want to Feel Lucky
One small shift in how you present an offer can make it feel ten times more exciting (without changing the offer itself) Imagine two emails landing...
The Only Marketing Skill That Actually Matters Is the One Nobody Wants to Practice
Nobody becomes a great marketer by thinking about it. That sounds obvious. And yet the internet is full of people who have consumed every course, bookmarked...
