Blog

  • How to Turn Boring Public Records into a Hugely Profitable Business

    How to Turn Boring Public Records into a Hugely Profitable Business

    Some of the most valuable business opportunities are hiding in plain sight. The information is public—but almost nobody has time to find it. When most people think about making money online, they picture YouTube channels, affiliate marketing, ecommerce stores, or creating courses. Here’s another idea that almost nobody talks about: Build a business around public…

  • How to Build a Business Around Someone Else’s Audience (Instead of Spending Years Building Your Own)

    How to Build a Business Around Someone Else’s Audience (Instead of Spending Years Building Your Own)

    The fastest path to making money online isn’t attracting millions of visitors. It’s finding the people who are already gathered together. One of the biggest mistakes aspiring online entrepreneurs make is believing they need a huge audience before they can make money. So they spend months—or even years—trying to grow a YouTube channel, build an…

  • Duolingo Didn’t Go Viral by Killing Its Mascot. It Went Viral by Making Millions of People Part of the Story.

    Duolingo Didn’t Go Viral by Killing Its Mascot. It Went Viral by Making Millions of People Part of the Story.

    The greatest marketing campaign of 2025 wasn’t about shock value. It was about participation. Most companies spend years trying to make a mascot famous. Duolingo did that. Then it did something almost unthinkable. It killed him. On February 11, 2025, the language-learning app announced that Duo—the slightly unhinged green owl famous for relentlessly reminding people…