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  • The Missing KitKat Mystery Revealed a Marketing Trick Almost Nobody Talks About

    The Missing KitKat Mystery Revealed a Marketing Trick Almost Nobody Talks About

    The internet didn’t go crazy because of hijacked chocolate. It went crazy because everyone got cast in the story. This spring, a truck carrying roughly twelve tons of KitKat bars disappeared somewhere between Italy and Poland. An absolutely unreasonable amount of chocolate simply vanished into thin air. Naturally, the internet responded exactly the way mature…

  • What Digital Marketers Can Learn from Netflix (Besides How to Lose an Entire Weekend)

    What Digital Marketers Can Learn from Netflix (Besides How to Lose an Entire Weekend)

    The streaming giant isn’t just addictive entertainment—it’s one of the smartest marketing machines ever built. Netflix doesn’t just understand content. It understands human behavior at an almost alarming level. Every part of the platform is engineered to keep you clicking, watching, returning, and emotionally invested while casually wondering where the last four hours went. And…

  • Your Product Isn’t Failing Because It’s Bad. It’s Failing Because Not Enough People Have Experienced It Yet

    Your Product Isn’t Failing Because It’s Bad. It’s Failing Because Not Enough People Have Experienced It Yet

    Darnell owned a small hot sauce company in Austin, Texas. The sauce was incredible. Friends loved it. Family couldn’t stop talking about it. But the shelves of every major grocery store in the city had never heard of Darnell. They had never tasted a single drop. One afternoon, Darnell walked into the office of the…