Stop Building a Free List. Build a Buyer List Instead.
For years, the playbook was simple and everyone followed it without question: Create a free lead magnet, capture the email, nurture the relationship with helpful content,...
Category: Email Marketing
Email Marketing tips and techniques. Sending bulk email to a growing list of opt in subscribers can give you nearly all the benefits of traditional direct mail promotions, however without the cost. Here are tips and techniques for writing compelling email messages with intriguing subject lines and compelling content that’s guarantee to get the click.
How to Build a Thriving Email List Without Posting on Social Media Once
Let’s get the heresy out of the way early: you do not need social media to build a great email list. Not Instagram. Not LinkedIn. Not...
Why a Simple Quiz Is Outperforming Every Other Lead Magnet on the Internet Right Now
Content strategy — The opt-in format that works like gangbusters. People ignore free guides but they don’t ignore questions about themselves. Here is a thing that...
What’s Your Lead Magnet’s Actual Conversion Rate Going to Be? (We’ll Tell You Before You Launch)
Answer honestly. Nobody’s watching. Except us. Question 1: What is your lead magnet? Be honest. Nobody’s watching. Except us. A) A checklist (the PDF’s humbler...
Viral List-Building for Marketers: How to Turn 1 Subscriber Into 1,372 (Without Sorcery or Ads)
Let’s talk about your email list. Normally, growing it feels like dragging a boulder uphill in flip-flops. You hustle. You post. You run ads. All to...
