Course Creation Killers: 7 Deadly Sins to Avoid
So, you’ve poured your heart and soul into crafting the perfect online course. You’re brimming with knowledge, bursting with enthusiasm, and ready to share your wisdom...
Category: Information Publishing
How the Halo Effect Can Supercharge Your Internet Marketing
Long ago when I first started dabbling in online marketing, I vividly remember the time I stumbled upon a software company’s website that just blew me...
Turn Tiny Products into Expensive Courses with the Double Chocolate Macaroon Method
My organic grocery store sells several different kinds of prepackaged coconut macaroons. The cookies come in bags or canisters and the weight tends to be around 12 to 16 ounces.
But for the same price, you can buy a bag that weighs just 5 ounces.
Case Study: The Ogilvy-Oyster Method of Sneaky Selling
Here’s how a small shift in your content strategy can lead to big profits:
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.
Are Your Videos making this Audio Mistake?
Imagine you’re making a video about how to declutter a closet.
In the video you show the closet beforehand, you explain what you’re going to do and how you’ll do it, and then you have a montage of video clips of you working while music plays. Finally, you come back on screen and give a few parting thoughts.
