The Danger of Jargon: How Simplifying Your Marketing Increases Sales
Imagine this: You’re scrolling through your inbox, and you see an email with the subject line, “Maximize Stakeholder Synergies for Robust Turnkey Solutions!” Do you click?...
Category: Email Marketing
What Trashy Women’s Magazines Teach Us About List Building
In the world of digital marketing, building an email list remains one of the most effective ways to convert interested prospects into paying customers. Once someone...
Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with...
Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several...
3 Tiny CTA Tweaks that Dramatically Increase Email Revenue
CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.
