Hot List Of 127 Headlines That Have Made A Fortune
One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect their mailings, websites and emails. Taken...
Category: Copywriting
How To Write The Best PS For Any Sales Letter Or Website You Publish
Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used...
10 Ways To Effectively Use The Most Powerful Word In Your Marketing
The word ‘Free’ has proven over and over again to be the strongest, most important word in marketing anything and yet few people make the most...
Handy Sales Letter Checklist
Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all...
108 Of The Most Persuasive Words In The English Language you Will Want To Ensure You Use In Sales Copy
According to legendary advertising man, Leo Burnet, “Dull and over exaggerated ad copy is due to the excess use of adjectives.” To prove it, he asked...
