Category: Copywriting

 If you can’t draw your prospect in with your headline, you won’t get them to read your sales letter. So, you must have a headline that...

One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect their mailings, websites and emails. Taken...

Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used...

Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all...