A Harvard Business MBA in 7 Minutes?
While education is highly recommended, the most valuable lessons often come from the trenches. Don’t underestimate the power of starting small and gaining practical experience in...
Author: Anthony Shotton
Beyond Mad Men: Real-World Lessons from Advertising Legend David Ogilvy
David Ogilvy (1911-1999) wasn’t just a marketer, he was a legend. Nicknamed the “Father of Advertising,” Ogilvy transformed the industry with his data-driven approach and focus...
Picking Your Niche: A Guide to Evergreen, Trending, and Obscure Markets
You want to build an online presence, but where do you begin? Choosing a niche market is your first step. Here’s a breakdown of three main...
Red Lobster Shares Brilliant AI – UGC Idea
What could be better than combining AI with user generated content? That’s exactly what the restaurant Red Lobster did by gathering customer comments on their ever-popular...
The 999th Example of Influencer Marketing at Work
While I made that number up, it’s incontrovertible that influencer marketing can increase sales. Our latest example is the Crookie, the French pastry craze that took...
