Free Lead Magnets vs $7 Offers: The Debate No Marketer Can Seem to Shut Up About
Every few months, the marketing world finds something new to argue about. Last year it was “Is Instagram dead?” Before that, “Is blogging dead?” Before that,...
Author: Anthony Shotton
How She Finally Hit $1,000 Online (After 22 Months of False Starts, Pivots & Mini-Wins)
A quick, inspirational case study for anyone who thinks they’re “behind.” Most case studies start at the win but this one starts at the struggle. When...
Unlocking the Future of Content: Real Results from AI Video & Voice Tools
For Online Marketers Who Want Less “DIY hustle” and more “smart leverage” If you’re tired of hearing “AI will change everything” with zero proof, you’re going...
Case Study: How a Bored Teacher Became an AI Marketing Powerhouse (And Went Viral Doing It)
When Sophie Theodoro downloaded TikTok during her summer break, she didn’t plan on becoming the face of AI education for 100,000+ followers. She was just bored....
The Newsletter Shake Up: Reinventing the Inbox for 2026 and Beyond
Newsletters have long been a marketing safe haven: You own the list, you dodge algorithm swings, and you can talk directly to your fans. But we’re...
