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  • Your Sales Page Is Selling the Wrong Thing—Here’s How to Fix It

    Your Sales Page Is Selling the Wrong Thing—Here’s How to Fix It

    If people understand what you’re selling but still don’t buy, your copy may be climbing the wrong ladder. Have you ever looked at a competitor’s sales page and thought: “My product is better than theirs. So why are they making more sales?” Often, the answer isn’t your pricing, it isn’t your product and it isn’t…

  • Amazon Is Nervous. Here’s Why That Should Make Marketers Smile

    Amazon Is Nervous. Here’s Why That Should Make Marketers Smile

    For years, Amazon looked invincible. It was the Death Star of online retail. The giant. The gatekeeper. The company that somehow convinced millions of people they urgently needed a 200-pack of zip ties delivered by tomorrow morning. If you wanted to sell online, Amazon was where the customers were. You might not have liked the…

  • The Visibility Playbook: How Smart Marketers Are Staying Ahead of the Biggest Shift in Internet History

    The Visibility Playbook: How Smart Marketers Are Staying Ahead of the Biggest Shift in Internet History

    Something fundamental has changed about how your customers find you, and most marketers are still running the 2023 playbook wondering why it stopped working. The search bar used to mean one thing: Google. Today it means Instagram, YouTube, TikTok, ChatGPT, Snapchat, LinkedIn, and increasingly, the browser itself. Your audience is scattered across a dozen discovery…