How to Turn Curiosity into Clicks, Sales, and Fanatical Loyalty… Or… How to stack the loops, crank the tension, and build a funnel so addictive, it...

(Warning: may cause obsessive refreshing, click-happy subscribers, and dangerously high conversion rates.) Drop That Mic Mid-Sentence Use cliffhangers in blog posts, videos, and emails. End right...

Let’s clear something up right now: using open loops doesn’t mean becoming the digital equivalent of “You won’t believe what happened next!” spam. You’re not here...